Teaching Kids to be Wise Consumers
While I pumped gas a few days ago, Claire took my 11-year-old niece in to pick up a beverage for the trip home from my house to hers. When my niece selected an energy drink, Claire explained that it wasn’t a good choice and found her some juice instead. My niece’s comment was, “But it looks so good.” At her age, the market categorizes her as a tween, one of the biggest target markets of the commercial industry.
Tweens range in age from 8-12 and are easily influenced by all forms of marketing, from the advertising to the packaging. Additionally, they heavily influence their parents’ purchasing decisions, food included. This is a difficult problem to solve, but one well worth addressing.
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http://www.life360.com/blog/teaching-kids-to-be-wise-consumers/
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Do Teenagers Have it That Bad?